Love them or hate them, Crocs™ are here to stay and the brand is stronger than ever. The foam clogs were making a comeback and the COVID-19 pandemic helped propel the trend. People became more interested in comfort while working from home and women, in particular, were happy to kick the high heel habit. Crocs™ had $1.1 billion in revenue during the last half of 2021.
The lightweight shoes were originally designed for boating, featuring a secure grip and odor resistance. However, the footwear quickly gained popularity as standard fare for all types of recreational pursuits and even in professional environments. They lost favor among wearers for a while, but they’re back with a vengeance.
More than 300 million pairs of the brightly colored footwear have been sold and they’re now offered in glittery styles and emblazoned with popular superheroes and Disney characters. Rhinestone-encrusted Crocs™ even had their day on the catwalk during London Fashion Week thanks to British designer, Christopher Kane. A shimmering gold version even appeared on the red carpet at the Academy Awards in 2021, worn by musician Questlove.
Crocs™ has counted among its fans movie stars to presidents. Different collections are available ranging from a Bistro line to All-Terrain Terrazzo. The brand is also popular with those who value environmentally-friendly options, as the company is poised to be a Net Zero brand by 2030 with sustainable ingredients, packaging and responsible use of resources.
Comfort and durability are two of the primary reasons people flock to Crocs™. They also appreciate the waterproof aspect, along with the ease with which the shoes can be cleaned. Consumers have more than 50 designs from which to choose and the more streamlined design is reminiscent of Italian styling.
The brand’s footwear has been controversial since its founding, due to the clog’s appearance. That no longer seems to be a problem for a nation seeking an all-around, alternative footwear solution that’s focused on comfort. Just don’t forget some Jibbitz charms to dress up and customize the Crocs™.
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